A new LEGO Certified Store will open in Westfield Parramatta in the coming months.
The new 220sqm retail destination will follow the new global format for LEGO Certified Stores including immersive hybrid digital and physical features and a one-of-a-kind 3D model and wall mosaic inspired by local icons and landmarks.
“After a few extraordinary years, we are excited to announce we will be extending our presence into western Sydney with a new LEGO Certified Store in Westfield Parramatta,” said Matthew Robertson, Managing Director, Licensed Brands at Alquemie Groups.
“With custom built features that are a tribute to imagination and creativity, we look forward to unveiling this globally renowned retail experience.”
With a mission to continuously innovate, the LEGO Group developed a global store format that guarantees each location offers consumers opportunities to play, customise retail experiences and immerse themselves into the fun world of LEGO bricks.
LEGO Certified Stores further elevates the customer experience by producing a more personalised and interactive retail offering that focuses on the needs of each individual consumer.
Troy Taylor, Vice President and General Manager, LEGO Australia and New Zealand, comments: “The LEGO Group’s strategy is to lead innovation across retail channels, whereby a consumer’s experience is unmatched.
“The new LEGO Certified Store in Westfield Parramatta will perfectly execute LEGO’s mission and we are delighted that this new space will offer a remarkable experience for all to discover the newest and best of what the LEGO® Group has to offer to the community.”
Danii Ashton, Regional Manager Centre Experience said: “We’re thrilled to welcome LEGO Certified Store to Westfield Parramatta and share a new global format store experience in NSW with our customers. We know the store will be a big draw card for the community as they seek out fun and interactive experiences for their families.”
Key features of the new LEGO Certified Stores include:
• A wide range of LEGO® sets, with fun and engaging communication focused on passion-points to help shoppers navigate across portfolio;
• Inspiring 3D models of LEGO sets and hands-on building experiences to inspire creativity and imagination;
• Signature features of LEGO Certified Stores globally including a ‘Pick A Brick’ wall and Build a Minifigure Station.
This post was produced by our newsroom.