The Pitch You Never Practise Could Be Costing You Customers
You rehearse the formal presentations. The slides get polished.
The AI Shift Happening Right Now in Small Business
Twelve months ago, small business owners were asking whether AI was worth learning. Now the question is how are your competitors already using it?
My view on competitive advantage
Your competitors have already done some of your thinking for you.
A logo is just the beginning
You probably already have a logo that you like for your business. But a logo on its own can only do so much.
Building a stronger Penrith together
I didn’t grow up in Penrith, or even Australia. I arrived in 2014 not knowing this city would become such an important chapter in my story.
Making the most of local media
One of the biggest mistakes businesses make when approaching the media is confusing a media opportunity with an advertisement.
How to build your influence
What if the most powerful marketing tool in your business wasn’t your advertising budget, but your reputation?
Planning, Planning, 1, 2, 3
Strategic planning is often associated with large corporations and lengthy boardroom meetings, but its value extends to organisations of every size.
Once Upon a Time…
Every business has a story to tell.
How do staff describe you?
Legacy, what impact do you want to create…