North Parramatta social enterprise ‘Florapeutic’, which seeks to repurpose fresh flowers and foliage used in events that are otherwise wasted, is a finalist in the 2021 AusMumpreneur Awards.
Karin Lee established Florapeutic in the midst of the pandemic last year where she organised flower arranging workshops with recycled flowers as a way for participants to reduce stress and anxiety.
Now her venture specialises in repurposing event flowers into sustainable floral gifts that are donated to hospitals and aged care facilities, as well as transforming the florals into artworks.
Ms Lee is a finalist for three categories including the One to Watch Award, Sustainability Award and Sustainable Product Award.
“Scientific studies have proven that flowers help us heal faster by promoting lower stress and perceived pain levels,” Ms Lee said.
“This business idea sparked at our wedding where the flourishing blooms were sadly trashed following the six hour celebration.
“It is also a common practice in the event industry where an average of 10kg of stems is wasted at a wedding.
“Hence, I decided to play a part in transforming this negative environmental impact into an initiative to lift the spirits of people suffering from depression and anxiety due to social isolation.”
Ms Lee said she was honoured to be nominated for the AusMumpreneur Awards and said whilst balancing a business whilst raising a family is difficult, she wouldn’t change it for the world and encouraged others to follow their passions.
The winners of the 2021 AusMumpreneur Awards will be announced online this September. People’s Choice voting starts Monday, August 9.
A graduate of Western Sydney University, Nicola Barton is the senior news journalist at Parra News. She was previously a journalist at The Western Weekender in Penrith.