Cult-favourite US bakery chain Cinnabon is rolling into Parramatta, bringing its biggest NSW store out west.
Westfield Parramatta will soon be filled with the scent of fresh, hot cinnamon rolls, with Cinnabon’s latest store to open on the level one food court, across from the KFC, in spring.
The new Parramatta eatery will make it the first Cinnabon to come to western Sydney and only the second store to open in NSW, following its Darling Square debut earlier this year.
Franchisee Owner Helen Fu said the store has come to Westfield Parramatta by “popular demand”.
“A lot of our customers are basically like ‘when are you coming out west?’, ‘come to Parramatta’,” she told Parra News.
“Parramatta is probably the second largest hub after the Sydney CBD, we’ve always [been] interested to expand out west and we couldn’t find a more suitable position than Parramatta.”
Expected to open by early October, the new Cinnabon has been touted as the largest store in Australia.
“This store is probably the largest in Australia, all of the ones in Brisbane are small kiosks within other Westfields and this one is approximately 51 square metres. It is fairly large, we’ve got our own little seating area with a feature wall as well that we’re currently designing and building. It’s really designed for those social media influencers to capture the best of what Cinnabon can offer,” Fu added.
For the sweet-tooths eager to find out what’s on offer, Fu said visitors can expect to see all the “classic” menu staples Cinnabon have become known for like the Caramel PecanBon, Chocobon and, of course, the Classic Roll.
People will also be able to order coffee and Chillattas, with the store planning to introduce more drinks in the future.
Fu said large crowds are expected when Cinnabon Parramatta finally opens late this year. It comes as no surprise after the opening of the Darling Square store saw customers line up for hours.
“We actually think that the amount of people that will be visiting Parramatta will be a little bit more than Darling Square,” Fu said.
And for those hoping for more Cinnabon stores in the future, you’re in luck. Fu revealed there’s a 100 per cent chance of the baked goods chain expanding elsewhere.
“The plan was always 15 stores within five years, so the next one will probably be somewhere up north and then down south, and then we can expand into the regional hubs,” Fu said.
Westfield Parramatta Centre Manager Leanne Tompkins said the shopping centre is delighted to welcome Cinnabon to western Sydney.
“We know their legendary cinnamon rolls will be a big hit with our customers and will make a great addition to our casual dining offering,” she added.
Ellie Busby is a news reporter for Western Sydney Publishing Group. A graduate of the University of Hertfordshire and Western Sydney University, she is a journalism Major. Ellie has worked with Universal Media, The Cova Project and for a range of other organisations. In 2024, Ellie was named Young Writer of the Year at the Mumbrella Publish Awards.