Western Sydney’s new home of gaming has opened its doors in the heart of Parramatta.
Game Square celebrated the launch of Red Bull Gaming Hub Parramatta last week, and ADVA Group CEO Stephen Hanna anticipates it will be just as popular as the Red Bull Gaming Hub at the University of Technology Sydney.
“It features high-performance gaming PCs, premium console lounges, and dedicated streaming and content-creation facilities,” he said.
“It has been designed as a place where people can play, compete, create content, attend events and connect with others in the gaming community.”
The collaboration between Game Square, Western Sydney University Students’ Union, Red Bull Australia, Razer Australia, Secretlab, and AOC is bringing something new to the region.
These partnerships have created an accessible, high-quality gaming destination designed to support social connection, student wellbeing and the continued growth of gaming and esports in western Sydney.
“Western Sydney has a large and growing community of gamers, esports fans and content creators, but there are relatively few dedicated spaces where they can come together,” Hanna said.
“Parramatta is the natural location for a venue like this. It is the centre of western Sydney, with a young and diverse population, strong university presence and rapidly growing entertainment economy.
“The Hub gives the community a permanent home for gaming, esports tournaments, workshops, specialist programs and industry events.”
Visit Red Bull Gaming Hub Parramatta at 110 George Street within the Octagon Building.
Ally Hall joined the team 2024, and focuses on entertainment and community stories. She is a graduate of the University of South Australia.