Affordable luxury: XtraClubs confirms expansion to Parramatta

XtraClubs is heading to Parramatta.

XtraClubs is about to launch its fifth club and it’s good news for Parramatta locals.

Set to open in October and conveniently located in the heart of Parramatta at 7 Charles Street, the new club is easily accessible by train, bus, light rail and ferry, with multiple public car parks just a short walk away.

XtraClubs, Sydney’s first “affordable-luxury” wellness club, is redefining how Australians recover, relax, and recharge, and it’s growing fast. In just two and a half years, the brand has opened locations in Bondi Junction, Green Square, Marrickville and Manly.

It is the first wellness brand in Australia to offer a self-service, tech-enhanced bathhouse experience, specialising in ice baths, steam rooms, and Finnish and infrared saunas, including the largest Finnish sauna in the southern hemisphere.

A new era of wellness is on its way.

With the bathhouse trend booming Australia-wide, XtraClubs brings a fresh point of difference: an affordable, communal, tech-led model.

The new Parramatta club will offer two traditional Finnish Saunas. XtraClubs is famous for the Southern Hemisphere’s largest Finnish sauna, handcrafted and custom-built with world-class equipment.

There will also be three Infrared Saunas, designed for a deeper gentle heat experience, six ice baths and a steam room.

XtraClubs was founded by brothers Anthony and James Simonetta and friend Simon Hamilton, and it was born from a personal struggle.

XtraClubs will open soon on Charles Street.

Two years ago, Anthony weighed 130kg and was feeling tired, stressed, and unwell from long hours running his business. He had always valued the rejuvenating effects of saunas but found them expensive, inconvenient, or inaccessible.

“I wanted a place where I could go any time, stay as long as I liked and could access premium wellness facilities without paying for overpriced single sessions,” he said.

“I really struggled to find a place that was open when I was available, and that’s when it occurred to me that there was a glaring gap in the market.”

Anthony took the idea to Simon and James, who also loved it and designed a test to launch their idea by targeting a marketing campaign and an ice bath challenge.

Relaxation and wellness looms.

While XtraClubs is designed as a quiet space for rest and recovery, its Experience Sessions offer visitors two unique ways to elevate their visit.

● Social Sessions transform Saturday nights into a relaxed, alcohol-free social experience, with conversation encouraged, music, and mocktails in a welcoming atmosphere.

● Guided Sessions are immersive 10-minute sauna experiences inspired by European traditions, combining breathwork, therapeutic essential oils and the art of Aufguss to create a powerful sensory journey that promotes deep relaxation and recovery.

A limited amount of Founding Memberships are available.

XtraClubs is redefining what wellness looks like. It’s not just elite athletes who are embracing the experience. Members include busy parents, professionals and older adults who value luxury, affordability and results.

Head to https://xtraclubs.au to learn more.

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Troy Dodds is Parra News' Managing Editor and Breaking News Reporter. He has more than 20 years experience as a journalist, working with some of Australia’s leading media organisations. In 2023, he was named Editor of the Year at the Mumbrella Publish Awards.

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