Western Sydney International Airport opens in October, bringing millions of passengers per year within 20 minutes of Penrith. Visitors from across Asia, Europe, the Americas and the Pacific will be looking for places to eat, stay, and visit. The question is whether they’ll find you.
These visitors will research before they arrive. Increasingly, that means asking AI tools like ChatGPT direct questions: “Things to do in Penrith,” “best restaurant near Blue Mountains,” “where to stay west of Sydney.” The AI pulls answers from your Google Business Profile, your website, and your reviews. If these are outdated or missing, you won’t appear. The visitor books your competitor instead.
Google search still matters, but the rules have tightened. Your Google Business Profile needs current photos, accurate hours, and recent reviews. Your website needs clear descriptions of what you do and where you do it. Generic service pages that could apply to any business in any city won’t rank locally.
The businesses that will benefit from airport traffic are treating digital visibility as infrastructure. They update profiles regularly. They ask customers for reviews. They write website content that answers the questions visitors search for. This work takes time to compound, which is why starting now matters.
What you can do this week: Search for your business on Google, then ask an AI agent to recommend businesses like yours near Penrith. If you’re missing from either, start there.