The Sydney Sirens are coming.
Sports Entertainment Group has confirmed that GIANTS Netball will be re-branded as the Sydney Sirens for the next Super Netball season.
The club’s new identity draws inspiration from the concept of the Siren: a commanding, magnetic force that captures attention through presence, not apology. Impossible to ignore.
CEO of SEN Teams, Richard Simkiss, said the launch marked a defining moment in the club’s history.
“Today is much more than the unveiling of a new name and logo. It’s the beginning of an exciting new era for netball in New South Wales,” Simkiss said.
“The Sydney Sirens is a powerful, distinctive and contemporary identity that reflects exactly what we want this club to become. Ambitious, welcoming, fiercely competitive and impossible to ignore.
“We have enormous respect for everything that has been built over the past decade. The players, staff, members, fans and partners who created the GIANTS story have laid a strong foundation, and we are proud to carry that legacy forward.
“This club will always be driven by community. We want existing members and supporters to see themselves in this next chapter while also creating something that attracts new audiences and inspires the next generation of netball fans and athletes.
“We believe the Sydney Sirens can become one of the most recognisable and influential brands in Australian women’s sport, and this is only the beginning.”
Some had hoped the team would lean more into its western Sydney base and roots by having an identity linked to western Sydney.
In its announcement today, Sports Entertainment Group said: “The Sirens will continue to represent New South Wales on the national stage, carrying forward the proud legacy built in western Sydney while creating a club that reflects the energy, diversity and ambition of modern Sydney.”
This post was produced by our newsroom.